Hexagon

  • Marketing Intern

    Job Locations US-TX-Houston
    Req# ID
    2019-5580
    Division
    PP&M US
    # of Openings
    1
    Category
    Marketing
  • Overview

    Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous- ensuring a scalable, sustainable future.

     

    Hexagon’s PPM division empowers its clients to transform unstructured information into a smart digital asset to visualize, build, and manage structures and facilities of all complexities, ensuring safe and efficient operation throughout the entire lifecycle.

     

    Hexagon (Nasdaq Stockholm: HEXA B) has approximately 20,000 employees in 50 countries. Learn more at hexagon.com and follow us @HexagonAB.
    © 2019 Hexagon AB and/or its subsidiaries and affiliates. All rights reserved.

    Responsibilities

    You will work collaboratively with regional management, including: business development, sales, and global marketing to effectively perform marketing responsibilities in the following areas.

     

    Events:

    • Tradeshows– Assist with the planning/execution of tradeshows to: create key messaging, develop integrated marketing campaigns, coordinate booth layout/design, signage, use email and social media for pre-show marketing, and support on-site execution including, booth furnishings, A/V and electrical equipment, and post-show wrap-up. Support lead retrieval, lead distribution and lead reporting for each show.
    • Conferences and Meetings – Assist with user conferences by attending site visits, selecting vendors, venue locations, hotel accommodations, and furnishings, as well as coordinating demo stations, A/V and electrical equipment, catering, and shipping. Support event team with conference marketing campaign including presenters and program agenda.
    • Private Events – Assist with creating and distributing customer invitations, manage RSVPs, select and distribute promotional items, and provide customer hospitality.
    • Integrated Marketing Campaigns – Assist with overall marketing plan in collaboration with global marketing, including graphic design, emails, landing pages, ads, banner ads, direct mail, social media, PR, etc. 
    • Marketing Strategy - Assist marketing team in developing annual marketing plan/strategy and track progress to goals.
    • Newsletters, Press Releases and Case Studies – Help generate and proof regional internal and external communications, including quarterly newsletters, monthly press releases, and case studies.
    • Email Campaigns – Review and test e-mail and direct mail marketing programs and effectively track results. Test web forms and landing pages to support email campaigns.
    • Sales Support – Provide support to sales by assisting with customer presentations, updating collateral and managing promotional item inventory.
    • Social Media – Promote marketing campaigns via LinkedIn Sales Navigator, Facebook, Twitter, YouTube, and other social media.
    • CRM Management – Data entry and report generation.
    • Promotional Item Inventory – Order, distribute and track promotional item inventory.
    • Other Duties and Special Projects – Assist regional personnel with other administrative tasks for sales and marketing-related activities as requested.

     

    Qualifications

    Required Experience:

    • Pursuing a Bachelor’s Degree (or recent graduate) in Marketing, Communications, Public Relations, Advertising, Event Management, or a related discipline. 
    • Some experience in marketing and/or communications.
    • Proficiency with Microsoft Office suite of products.(Outlook, Excel, PowerPoint, and Word)
    • Strong written and verbal skills are required.
    • Creativity and innovative thinking, with strong communication and interpersonal skills, and a positive attitude.
    • Ability to manage multiple priorities and work responsibilities with minimal supervision as well as ability to effectively work as part of a team and prioritize workload effectively under tight deadlines.
    • Some domestic travel may be required. 

    Preferred Experience:

    • Experience writing press releases and technical articles is a plus.
    • Experience using Eloqua or similar marketing automation program and Salesforce.com is preferred.
    • Good working knowledge of Adobe’s suite of design applications (InDesign, Photoshop, Illustrator), Wrike (or similar team collaboration program), Dreamweaver, Zmags, Skype, WebEx, and Box.com and LinkedIn Sales Navigator.
    • Knowledge of the engineering and design software industry is a plus.

     

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