Hexagon

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Marketing Program Manager (Remote - USA)

Job Locations US-AL-Madison | US-Remote
Req# ID
2023-11459
Division
ALI Americas
# of Openings
1
Category
Marketing
Relocation
No

Responsibilities

Hexagon's Asset Lifecycle Intelligence division (Hexagon) is seeking a seasoned Marketing Program Manager to join our team. In this critical role, you'll be responsible for the entire campaign lifecycle – from strategic development and execution to driving measurable results that fuel our sales pipeline.

 

You're a Marketing Strategist & Results Champion

  • You excel at project management, ensuring flawless execution through meticulous planning, resource allocation, and adherence to timelines and budgets.
  • You possess a minimum of 7 years of B2B marketing experience with a proven track record of leading successful strategic campaigns and Account-Based Marketing (ABM) programs.
  • You're a strategic thinker who can develop high-impact campaigns across multiple channels aligned with business goals.


Collaboration & Execution: Your Keys to Success

  • You thrive in a collaborative environment, fostering strong relationships with various teams, including segment and product marketing, industry consultants, and sales leaders.
  • You're a highly motivated leader who can translate strategy into actionable plans and manage internal/external resources to achieve campaign objectives on time and within budget.


Data & Martech: Your Analytical Edge

  • You have a deep understanding of marketing technologies, including but not limited to Salesforce and Pardot. Uberflip and Demandbase a plus.
  • You leverage customer insights, market intelligence, and data analysis to personalize integrated marketing campaigns across channels.
  • You develop buyer personas and targeted campaigns that nurture leads through the buying journey, driving conversions and demonstrably impacting revenue.

Qualifications

  • Proven ability to develop and execute measurable, high-impact campaigns and ABM programs that generate qualified leads and pipeline growth.
  • Experience managing the entire campaign lifecycle, from concept to execution, utilizing internal resources and vendors, and adhering to timelines/budgets.
  • Expertise in developing targeting strategies based on data and market research to reach the right prospects.
  • Strong content creation skills – you can craft compelling messaging, value propositions, and content across various formats (landing pages, infographics, etc.).
  • A keen ability to define, track, and analyze key campaign metrics using dashboards to demonstrate marketing's impact on revenue.
  • Demonstrate an understanding of media channels and marketing tactics attributed to sales objectives – although you seem to cover it in the first section.

Hexagon will not sponsor applicants for a work visa for this position.

#LI-DNI
#LI-REMOTE

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About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.

Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 23,000 employees in 50 countries and net sales of approximately 4.6bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

Hexagon is an Affirmative Action/Equal Opportunity Employer, including disability/veterans.

Diversity Statement
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.

Employee Value Proposition
At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecycle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.

* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.