Hexagon's Asset Lifecycle Intelligence division (Hexagon) is seeking a seasoned Marketing Program Manager to join our team. In this critical role, you'll be responsible for the entire campaign lifecycle – from strategic development and execution to driving measurable results that fuel our sales pipeline.
You're a Marketing Strategist & Results Champion
- You excel at project management, ensuring flawless execution through meticulous planning, resource allocation, and adherence to timelines and budgets.
- You possess a minimum of 7 years of B2B marketing experience with a proven track record of leading successful strategic campaigns and Account-Based Marketing (ABM) programs.
- You're a strategic thinker who can develop high-impact campaigns across multiple channels aligned with business goals.
Collaboration & Execution: Your Keys to Success
- You thrive in a collaborative environment, fostering strong relationships with various teams, including segment and product marketing, industry consultants, and sales leaders.
- You're a highly motivated leader who can translate strategy into actionable plans and manage internal/external resources to achieve campaign objectives on time and within budget.
Data & Martech: Your Analytical Edge
- You have a deep understanding of marketing technologies, including but not limited to Salesforce and Pardot. Uberflip and Demandbase a plus.
- You leverage customer insights, market intelligence, and data analysis to personalize integrated marketing campaigns across channels.
- You develop buyer personas and targeted campaigns that nurture leads through the buying journey, driving conversions and demonstrably impacting revenue.